Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing concepts and practice are evolving tremendously among several industries, especially by the leading companies among each industry utilizing the mass reach of digital tools and social media platforms, benefiting from the possibility to create individually tailored approach that can achieved at a very productive cost. Digital media growth is estimated at 4.5 trillion online ads served annually. This is a qualification for the people who wants to start their career in digital media marketing 

Modules

• Understanding the business environment
• Understand legal, regulatory and ethical requirements in sales and a marketing
• Using collaborative technology
• Principles of marketing and evaluation
• Develop own professionalism
• Digital marketing metrics and analytics
• Principles of social media advertising and promotion
• Search engine marketing
• Content marketing
• Marketing on mobile devices
• Online display advertising
• Email marketing
• Principles of social media within a business
• Principals of keywords & optimisation
• Brand development