This course is for the people who wants to start their career in social media marketing or who are already working and wants to upgrade their existing skills.

 

Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media. Social media can be a useful source of market information and customer voice. Blogs, content communities and forums are platforms where individuals share their reviews and recommendations of brands, products and services. Businesses are able to tap and analyse the customer voice generated in social media for marketing purposes; in this sense the social media is an inexpensive source of market intelligence which can be used by marketers to track problems and market opportunities.

 

Modules

 

• Principles of Social Media within a Business
• Principles of keywords and optimisation
• Social Networking Management for a business
• Using collaborative technologies
• Content Management System website creation
• Principles of Mobile Social Media for a business
• Principles of Social Media advertising and promotion